In Morocco, pottery is the most representative craftsmanship of local culture.

This ancestral art of pottery in Morocco has been rooted for centuries, it was the Moors more than 1000 years ago who installed the first ovens in Fez, Meknes, Safi and Marrakech. It is an artisanal know-how that has been transmitted from generation to generation by perfecting itself and reaching a level of worldwide notoriety. Moroccan pottery is also known throughout the world for being of unparalleled quality and beauty.

Today, we are delighted to introduce Ahmed Amine Dhioui and his Salsala pottery brand. With an unwavering determination to remain faithful to these roots and a huge passion for innovating in the present, he aims to share his luxurious cultural heritage with a touch of modernity through his creations.

Salsala combines the word salsal, which refers to the raw element from which the human being was created, and the first letter of the name of the first human Adam. Among the many colors of the clay used, SALSALA chose red for blood and life.

Above in a few mountains, an exclusive interview with Ahmed Amine Dhioui through which we seek to better understand him as a Moroccan artist and creator in order to give him the floor through his few lines. 


 Hello Amine, could you describe your Salsala brand in a few words? And tell us how did you start?

Our adventure began with the manufacture of our first product in Safi and with the tour of major cities. During our journey through Essaouira, Marrakech Casablanca and Rabat, we had the opportunity to share our own vision while being supported by the deeply rich heritage of Moroccan pottery. (In every pot, bottle and pitcher we make, we channel the ancient wisdom of life and art with a touch of modern elegance) BOLD. With an unwavering determination to remain true to our roots and a huge passion for innovation in the present, we aim to share our luxurious heritage that has touched my modernity.

Could you introduce yourself in a few words and tell us about your creations?

My name is Ahmed Amine Dhioui, I am 26 years old and I am a self-taught ceramic artist. I was born in Safi and grew up in Ben Guerir and currently live in Marrakech.

After 4 years of higher education, I followed a path at the age of 21, where my creativity grows and my mind is enriched, my connection with nature flourishes and my exchange with humanity increases.

Potterie marocaine . Moroccan pottery handmade by artisans.


Where does your inspiration come from?

I started painting on pottery that I exhibit on the sidewalks of different markets. Then I went to market bottles of water in pottery for the table. One thought brought my heat closer to seeing the benefits and interactions between humans, plants, animals and clay.

After a year and a half, the desire to create and show my nature side grows, when traveling between different Moroccan cities. The journeys between Rabat, Casablanca, Safi, Essaouira, Mohammedia and Marrakech represent, for me, fairs on the sidewalk of their markets. A path to the desire for stability and the creation of dreams of beauty and goodness with different clay colors.

Two years later, I created SALSALA, a brand dedicated to strengthening the hands of my mentors, including my father. Become a company specializing in modern interior decoration.

Today I have hundreds of trainees through the pedagogical workshop that follows the concept of 'Return to Nature and Liberation of Creative Thought’ an alternative pedagogical workshop where the speaker feels free to express himself, thanks to this methodology applied by the great human schools to improve creativity and freedom of mind.

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